What’s Included in an All-In-One Marketing Platform?
Growing businesses have more marketing tools than ever to help manage and automate their workflow, but maintaining a full stack of software can become a time-consuming process just by itself. All-in-one marketing platforms streamline operations into a single system – saving resources and making sure nothing falls through the cracks. Read on to learn about the most important features of a quality all-in-one platform!
Kartra All-In-One Marketing Software
Marketing Automation Features
All-in-one marketing platforms help to ensure you know exactly what your buyers are experiencing as they engage with your brand — and customized, automated touchpoints mean fewer gaps in information.
Digital Sales Funnels
Sales funnels are a critical function of any marketing automation platform, helping businesses be strategic about how prospective clients interact with their brand.
Your all-in-one marketing platform should contain funnel software that triggers automatic events based on custom tags, purchase history, interaction with email campaigns, and more. This powerful feature boosts your sales funnels by naturally integrating email marketing, lead forms, website pages, and everything else you need to create and track an effective and truly personalized experience for your prospective clients.
Learn how to build digital sales funnels in our step-by-step action guide
Automated Email Marketing
Email marketing is one of the most important marketing automation tools – crucial for lead nurturing and maintaining customer relationships through strategically timed follow-ups, personalized messages, and more. Email marketing automation software allows you to set up behavior-based communication that responds automatically based on subscribers’ interactions – so you can reach the right people at the right time with the right message, whether or not you’re in the office.
Email marketing software also includes user-friendly email templates — so you never have to start from scratch — and A/B testing abilities, so you can continually improve user experience and conversion rates. While there are many email marketing tools to choose from, email automation through an all-in-one platform lets you easily create automated sequences that natively integrate with your client profiles, your website, and your broader sales funnels.
Native Payment Processor
You’ve done a lot of work to effectively market your products or services – don’t lose your clients at the checkout stage due to unclear pricing or counterintuitive payment steps. All-in-one marketing platforms remove barriers to sales by letting online businesses easily set up optimized product pages, custom pricing, and intuitive forms that can remember past users for faster checkouts.
A native payment processor can also integrate with automated email sequences or sales funnels to nudge customers toward complementary products and services, or convince them to purchase with last-minute deals.
Lead Generation Features
All-in-one marketing software comes with a slate of lead generation tools, whether you sell products directly through your website or want to build an engaged audience interested in purchasing a service or subscription.
Landing Page Builder
Gone are the days of needing to rely on a website developer or designer to create custom landing pages for your marketing campaigns. Page builders come with drag-and-drop editors and ready-to-use templates to get your pages up and running. And with an all-in-one platform that naturally integrates functionalities, it’s easy to add lead forms, lead magnets, appointment calendars, and other features that build your contact list for future email marketing campaigns.
Appointment Booking and Management
Let your clients manage their appointments through a calendar pre-set with your available days and times. An automated calendar removes the need for back-and-forth communication about open slots, and makes sure no one gets double booked. And once their appointment is set, automated reminders will help make sure potential clients follow through. Plus, when your appointment booking calendar is integrated with your website, you can easily add it to pages, pop-ups, or anywhere else you want your visitors to take the next step.
Form Builder
A lead form is a crucial part of lead generation – but not all forms are equal. All-in-one platforms offer customized opt-in forms that don’t just add clients to a list, but assign detailed tags, capture information in custom fields, and even trigger automated sequences like follow-ups. Lead forms built through a marketing platform natively connect to your email marketing campaigns, landing pages, and funnels so you don’t have to integrate complex API systems to manage lead generation.
Done-For-You Sales Funnels
Setting up automated sales funnels may feel like an intimidating task – or perhaps it’s on your to-do list, but you’re too busy to put time into designing and optimizing it. All-in-one marketing software provides done-for-you sales funnels created and tested by marketing experts so you are free to focus on the bigger picture of your business and marketing efforts.
Video Marketing
Video can be a powerful marketing tool for companies who want to drive sales with product demos, build brand awareness through educational content, or host video events for their target audience. Many video content management options exist for uploading videos online, but they often come with other brands’ watermarks and limited customization options. An all-in-one marketing platform gives you the ability to host webinars or upload branded video content that is easy to embed wherever is best for your audience.
Client Management Features
An all-in-one marketing platform provides the data you need to understand your prospective customers’ behavior and track engagement with your marketing campaigns. It also streamlines your system even further with integrated support features to improve customer experience and retention beyond the initial sale.
Lead Management
Maybe you already have a means of recording leads – who they are, how to contact them, if they’ve purchased yet – but isolated from the rest of your marketing activities, it can be difficult to use client profiles and segmentation to your advantage.
All-in-one marketing platforms allow you to do more with your customer data by providing a comprehensive view of your prospects’ interactions and answering complex questions: Did any of the clients who received your newsletter last week book an appointment afterwards? Does the customer who abandoned their cart today have any open support tickets waiting to be resolved? Are there weak points on your website where users frequently drop off?
As your business grows and customer journeys become more complex, it can be difficult to use customer insights effectively when they aren’t a natural, easily integrated part of your other marketing activities.
Customer Support Software
Quality customer support is a key factor in customer retention. Let your customers know you care about their questions and concerns with support ticketing systems that integrate with email so customers don’t have to remember login information for a support portal or wait until office hours to give you a call. All-in-one platforms not only eliminate the need for extra helpdesk and chatbot software, they also securely store and seamlessly share customer data you can use to improve your marketing to repeat customers.
Surveys & Quizzes
Want to know what your customers are really thinking? Create detailed, custom surveys and quizzes with marketing software that can help you get the information you need, and then funnel respondents into automated sequences or auto-tag them according to what categories are helpful for you. With an all-in-one solution, client surveys and quizzes can be easily incorporated into landing pages or emails.
Website Development Features
All-in-one marketing software helps you confidently take control over your most valuable digital asset — your website — without the need for complicated app and plugin integrations.
Page Builders with Plug-and-Play Templates
No need to hire a costly web developer when you can quickly build the website you want with an intuitive page builder and professional ready-to-use templates. And with an all-in-one platform that naturally integrates marketing functionalities with your website builder, you can quickly add DIY surveys, pop-ups, forms, checkouts, appointment calendars, and many other features as you continue to optimize your website.
Form Builder
With a lead form builder, you don’t have to wait on your web developer to make customizations or add plugins – you can use a high-converting template or create custom fields that you adapt over time to fit your needs. Plus, under an all-in-one platform, lead forms easily integrate into your lead management system or email marketing platform without complicated APIs or third-party plugins.
Marketing Management Features
All-in-one software empowers you to reach your customers in strategic, personalized ways. But its greatest power is fueling this connectivity in a way that streamlines your marketing processes so you can sell and scale effortlessly.
Holistic Analytics
Nearly every digital marketing tool will come with some kind of dashboard to see metrics. However, it’s hard to get a holistic view of your KPIs or run effective A/B tests when you’re using different analytics sources for each data point you’re tracking and reporting, from email campaigns, to lead conversions, support tickets, and sales. An all-in-one marketing platform lets you view important, real-time data in a consolidated dashboard that is easy to access and understand.
Integrations & API
Tired of paying for software for integrating software? An all-in-one marketing platform not only reduces the need for so many individual programs, it also offers native and custom integrations so you can easily share data between external systems like invoicing software or SMS marketing platforms.
Kartra: The Best All-In-One Marketing Software
If you’re ready to gain more control over your marketing, consolidating into a single, powerful platform can make all the difference. Kartra is the best all-in-one marketing platform for business owners tired of balancing (and paying for!) numerous tools and agencies.
From automation features to lead management and beyond, Kartra’s features work together seamlessly so you don’t have to worry about maintaining separate software programs, managing their integrations, and wondering if the accumulating expenses are worth it. As a cloud-based software, Kartra empowers you to access and manage your marketing tools from anywhere. And if you run into any questions, you’ve got one support team ready to help!
Streamline your marketing operations, scale your marketing strategy for growth, and save time and money with Kartra’s all-in-one marketing solution. Try it today!
About Kartra
This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably – from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit kartra.com.
