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3 Essential Roles to Drive Online Business

If you want to drive online business sky-high, you need the right mix that includes three essential roles. With these three roles handled, ideally by three different individuals, you will build a firm foundation for success.

Each role requires a different mindset. Early stage entrepreneurs often take on all three roles simultaneously; however, it makes sense to build a team of people whose skills complement each other so your company can scale.

Role One: The Visionary

Any business begins with the big picture. The Visionary is conceptual in setting the vision and the big audacious goal. This sets the company’s direction, shapes the business model, and creates buy-in with various stakeholders.

The Visionary role is about ideation, inspiring others to see the potential in emerging opportunities and markets, and telling stories to inspire and motivate employees, investors and customers.

Role Two: The Implementer

To actualize the big idea for your business, you’ve got to implement well. That’s where the Implementer comes in to get stuff done and produce the necessary results. What type of people make the best implementers? They might be engineers and developers in an online business but they can also be administrative support, customer service or even content writers.

The Implementer is about executing, including measuring progress and results against pre-defined metrics of success. Those metrics might be the number of subscribers, clicks, customers or bottom-line financials.

3-roles-in-driving-business

Role Three: The Manager

As vital as it is to have the vision and implementation of the business strategy, it is equally important to manage the company. The Manager keeps all the moving parts operational, changing course as needed to adapt to customers’ dynamic needs and company performance targets.

In this role, the Manager helps monitor individual and team performance, recruit talent and set up internal systems to measure and monitor progress toward targets. The Manager also ensures the financial systems are in place to track cash flow, profit and loss statements, etc.

Role Three: The Manager As vital as it is to have the vision and implementation of the business strategy, it is equally important to manage the company. The Manager keeps all the moving parts operational, changing course as needed to adapt to customers’ dynamic needs and company performance targets. In this role, the Manager helps monitor individual and team performance, recruit talent and set up internal systems to measure and monitor progress toward targets. The Manager also ensures the financial systems are in place to track cash flow, profit and loss statements, etc.

The Bottom Line

Whatever your business, the bottom line is that your business needs the following:

  1. A visionary to plan, excite, and sell;
  2. An implementer who can GSD (a.k.a. get s$%^ done); and,
  3. A manager in operations and measuring success.

With the right talent in these three roles, your online business is primed for success.

 

About Kartra

This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably – from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit www.kartra.com.
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