Email marketing is a powerful way to connect with customers and get sales. But, no matter how well your email is written, it won’t matter if people aren’t opening your emails to start with. That all comes down to your subject line. We’re going to share with you our top six formulas for email...
Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don’t care about. But every now and then there are emails you care about receiving…and you can’t seem to find them anywhere. You wonder if you typed in your email incorrectly. Or if...
Let’s imagine you’ve built up a thriving membership site with automatic payments every month. Pretty sweet, right? But…what happens when a user’s card expires. Are you forced to kick them out? Spend precious work hours trying to contact said customer to try to fix the situation? You’re now also faced with the very real...
Did you know about 75% of Americans say they use the mobile device most often to check email? And a study found that in over 70% of cases, if an email displays poorly on a mobile device, it will be deleted in under three seconds. Yikes. Now, more than ever before, it’s crucial to...
Our Dev team is kinda like Santa’s Elves (minus the pointy hats and green outfits) — they’re working around the clock to bring you updates that make running your business a a smooth and seamless experience. And today’s update is no different: Your email notifications are now organized into three distinct categories — leads,...
Hello fellow Kartra users! What is our Dev team doing in-between dazzling all of us with major new features? They’re making all those tiny little refinements that improve your Kartra experience every day. We’ve got a couple of great little gems to share with you this week — plus good news for your emails....
Hello fellow Kartra users! We’ve got a lot of great stuff to share with you today. This post is a little longer, but totally worth it. Enjoy all the added Kartra goodness we’re bringing you! In this post: How Kartra Improves Your Email Reputation Awesome New Kartra Features How Users Are Winning With Kartra...
After weeks, months or even years creating your perfect product, you were finally ready to sell. But it wasn’t easy. It took so much effort to get leads to notice your ads and get them to your page. It took even more effort to keep them there long enough that they clicked around. Only...
So you’ve managed to get traffic to your website, and your leads are actually clicking around (Go you! That in itself is a big win). In fact, they’ve even clicked the “buy now” or “checkout” button. But don’t go popping bottles just yet. Just because they clicked into your checkout process, doesn’t mean they’ll...
Unless you’ve been locked away in an underground bunker fearing a Zombie apocalypse, you’ve likely taken some initial steps in your digital marketing journey. Along that journey, no surprise here, you’ll discover a fork in the road. But this time it’s multiple forks going off in five, even ten different directions. That’s because each...
This post is the first in a series on how to find, evaluate and, ultimately, choose the right marketing automation software for your business needs – both today and tomorrow. Does that trigger that little voice in your head to ask, “Marketing automation – me? Why, we’re not some big eCommerce company?” Now that...
What is “Franken-tech?” (Hint; it’s not where an aspiring monster goes for a college degree!) You know Frankenstein, right? The monster who was short on words and long on various ill-fitting body parts. And, of course, it was a stroke of lightning, not genius, that gave Franky life. Well, Franken-tech follows a similar scenario,...