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Category: Guides

How To Build A Personal-Brand Website:
The 5 Major Steps You Need To Follow

How To Build A Personal Brand Website
Back in the day when you wanted to land a job, you just needed a resume, and maybe a headshot if you were in “the biz.” And that may still be true for a few small select industries. But, for most jobs these days, employers and prospective clients are looking at you online. They’re...
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The 5 Major Steps You Need To Follow

6 Email Subject Line Formulas That Get The Click

6 Subject Line Formulas That Get The Click Scaled
Email marketing is a powerful way to connect with customers and get sales. But, no matter how well your email is written, it won’t matter if people aren’t opening your emails to start with. That all comes down to your subject line. We’re going to share with you our top six formulas for email...
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Whitelisting 101: How To Make Sure You Get The Emails You Want To Read

Whitelist Important Emails
Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don’t care about. But every now and then there are emails you care about receiving…and you can’t seem to find them anywhere. You wonder if you typed in your email incorrectly. Or if...
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How Do You Make Your Pages Stand Out?

John Schnobrich 2FPjlAyMQTA Unsplash
At some point in your life, you’ve probably seen a bad web page. Whether it was hard to navigate, plastered in poorly-placed colors, or drenched in walls of small-font body text, you likely never wanted to visit it again. If you’re like us, and want your potential customers to visit your site without retching,...
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The Top 6 Challenges
of Building a Website

Build A Website
Building a website is a daunting process full of potential pitfalls. Discover the top six challenges and how you can overcome them. In the digital age, every business needs a website. That much is common knowledge, but actually building a website that customers like to visit is another story. Countless “do-it-yourself” website builders exist,...
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of Building a Website

Control What Your Facebook Users See!

Kartra Updates
In this post: Control what your shared pages look like in Facebook posts! Even more ways to find your support tickets faster! Control what your shared pages look like in Facebook posts! Now you have full control over the image, the headline, and the description that will show up when you share a Kartra...
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Forget Funnels.

Kartra Updates
(Why all successful marketers think much bigger.) Whether you’re already working on growing your business or you’re brand new to online marketing, you’ve probably heard the massive buzz about funnels and how savvy marketers are using them to quickly grow their leads, revenue, and profit. And you’d be forgiven if you thought that once...
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The Psychology of Marketing: The 5 types of social proof you need to know

Kartra Social Proof Blog Image
I was doing a little online shopping the other day for my dogs. Nothing expensive, just some toys and treats that each ran under $10. But instead of just hitting buy on such affordable items, I did something interesting instead. I looked at reviews and read what people had to say about each toy....
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The Psychology Of Marketing: How To Use The Decoy Effect To Boost Profits

The Decoy Effect
Did you know the average person is exposed to about 5,000 ads per day? That’s BONKERS! But most of the time, we only notice a very small fraction (or we’d go insane, and you’d find us singing jingle after jingle in our mom’s basement while rocking back and forth, sucking our thumbs). But if...
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The Difference Between Policy, Process and Procedure (and Why You Need Them)

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Policies, Processes and Standard Operating Procedures sound like corporate babble. And they aren’t much more than corporate babble if the terms are confused or too technical. But the truth is, the three Ps are an integral part of your business’s structure. And if used effectively, they can streamline your business. Before we dive into...
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9 Webpages You Absolutely Must Have On Your Website

9 Must Have Webpages
When it comes to creating a website for your ecommerce business, there’s no definitive answer for the exact number of pages you’ll need. And that’s because not all businesses are alike, and the information they need to present will differ. However, your customers do have a certain expectation of what they will see when...
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How to Maximize Productivity When You Work From Home

Nification In Online Business Simplifies Process
Have you ever worked from home before? Or maybe daydreamed about it while being stuck in a stuffy cubicle with a colleague sniffling into a tissue next to you? There’s no doubt about it; working from home rocks. You can wear pajamas ALL day, there’s no gas or parking expenses (or commuting), fewer office...
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