Kartra Update: Segment Leads by Level of Engagement!

In this post:

1. 1. Segment your leads by their Level of Engagement
   2. New Video Metric: which parts of your videos are getting Watched?
   3. New Page Templates: Affiliates
   4. More Kartra Happiness: What Users Say

New: Segment your leads by Level of Engagement!

Imagine being able to know – instantly – who your best customers are, who your most interested leads are — and which are those uninterested leads you can purge from your list? How valuable would that be to you?

Imagine knowing right away who your high engagers are — the ones that are ripe for next-level offers, loyalty rewards, testimonials, referrals, and more.

Or knowing who’s on the fence — folks that may just need a little nudge to become customers enjoying the awesome value you provide.

Thanks to Kartra’s “Level of Engagement” superpower, you can now pinpoint customers by very specific measures of how engaged they are with your marketing and content — and then custom-tailor your offers and messaging according to their level of interest. It’s the surest way to boost the likelihood of sales and increase the loyalty of your current customers!

Here are just a few examples of how you can leverage this amazingly powerful audience insight to focus your marketing efforts with surgical precision.

Reward loyal customers by sending an exclusive coupon to customers who’ve purchased over a certain number of products from you. Or, you can identify leads who have not purchased from you yet and encourage them with a special deal of their own.

You can also see which customers are not engaged and can be removed from your lists. Simply search for leads in a list who haven’t opened an email to that list in, say, the last 60 or 90 days, and remove them from that list. The remaining leads are the ones that truly want to receive your messages.

You can also see which customers have contacted your helpdesk recently. These are the customers who need an extra helping hand. Now that you know who they are, you can reach out to ensure their satisfaction, and ultimately reduce your customer churn and refund requests. That’s a big deal!

Or let’s say you’re running a membership site. It sure would be helpful to know which of your members are actively consuming your content, and which haven’t logged in for a while. Those who are engaging a lot with your membership content might be excellent leads to offer the next level membership to. As for those members who haven’t logged in for a while, this might be a great time to remind them of all the benefits they signed up for with an email sequence.

There are all kinds of ways for you to “slice and dice” lead segments by Level of Engagement, including:

• Purchased more or less than a certain number of products
• Within the past X days:
  • Has or has not opened any email
  • Has or has not joined a list
  • Has or has not subscribed to a sequence
  • Has or has not logged in any membership
  • Has or has not visited any page
  • Has or has not played any video
  • Has or has not contacted a helpdesk
  • Has or has not filled in any form
  • Has or has not clicked on a tracking link

Kartra gives you two convenient ways to leverage this marketing super power:

1. Via search in your Leads section. Identify your specific segment, then tag them or add them to a list, then target them with special communications.

2. In an automation. Have Kartra automatically initiate marketing actions as soon as a lead meets your specific level of engagement criteria.

Learn more about how to put this amazing Kartra benefit to work for you in the video above!

New: Video Metric — Which parts of your videos are getting Watched?

Kartra now gives you yet another key insight into viewership of your videos with the Watched Video Engagement metric. This measurement shows you the amount of total viewers who watched various parts of the video. If you see a sudden drop-off in viewers at a certain point in the video, that may suggest making an adjustment at that point to keep viewers glued to your content. Use this metric in conjunction with the Video Dropout metric to see which parts of your video may need some tuning up.

You’ll see this metric along with all the other Kartra video analytics you rely on:

• Number of visitors to your videos
• Number of plays and completes for each video
• Calls to action fulfilled
• Dropout rates at various time intervals
• Average watched time

New: Page Templates: Affiliates

Working with affiliates? Give ‘em a nice home to come to.

With Kartra’s new collection of Affiliate page templates, it’s even easier to get going with your affiliate program. Make a great impression with your affiliates from the start with one of these professionally designed Kartra page templates.

More Kartra Happiness

What other Kartra users are saying:

See Arthur’s post and view these videos »

What’s your Kartra success story? Let us know in the Facebook Kartra User Group! GO »

What would you like to see in Kartra?

If there’s a feature you’d like to see in Kartra, make sure to visit our Feature Request Board, where you can vote for the features you’d most like to see, and add requests if you don’t see yours on the board. Let us know!

We’re rolling out new features constantly, so stay tuned for more updates! See you next time!