We have a big ‘ol list of new feature updates to report — Yay! Too many, in fact, to fit into just this one blog post. This week, our focus is helping you cross the campaign finish line in record time. (With more revenue in your pocket)! This is indeed a reality thanks to four complete done-for-you campaigns.
Each of these campaigns is success-proven and exclusive to Kartra. All integrate multiple marketing components as well as Kartra’s powerful Marketing A.I. And they can be installed and fully sequenced with everything connected at the push of the button.
Update #1: Three Elite, Market-Proven Frank Kern Campaigns — Everything’s Included!
Unless you’ve been locked in an underground bunker for the last 10-12 years in fear of a zombie or nuclear apocalypse, you’ve heard of legendary online marketer Frank Kern, right? Well, Frank has teamed up with Kartra on an exclusive basis and now these elite funnels available to all Kartra users.
Truth is, only Kartra offers turnkey, plug-and-play marketing campaigns like these. Each campaign includes all the assets you need — pre-designed and written with world-class copy, including emails, landing pages, squeeze pages, thank you pages, checkouts and more.
Most powerfully, these campaigns are completely set up for you. So, all the required lists, tags and marketing automation sequences you need to help you track customers and close sales are already in place.
Yes, the heavy lifting has been done and all programming is complete. All you do is fill in some of the blanks with your product or service information, contact info, and minor details.
So let’s zero in on each campaign and how to deploy them best …
The “List builder Funnel”
When to use:
You’re just getting started with campaigns and/or want to get people on a list quickly
How to use:
Click to install, view the sidebar for instructions and tutorials and customize where needed.
The Listbuilder campaign is an ideal vehicle to put your stake in the ground as a digital marketer. As you can see, it integrates multiple components and yes, it does mean emailing prospects twice a day over three days.
Now, if that little voice of yours whispers, “That’ll turn off all those on my list because I’m bugging them twice a day,” let’s put that to rest right now. Testing from some of the top marketing experts in the world (and across the galaxy) shows that multiple emails per day actually produces better results.
You know why? Because people’s email inboxes today are overflowing. So they could very well miss one of your messages. And no one wants that.
The “Quick Launch Funnel”
When to use:
Can be used for new or existing subscribers. This campaign features two ways to promote/sell a product or service.
How to use:
Click to install, view the sidebar for instructions and tutorials and customize where needed.
Compared to the List Builder campaign, the Quick Launch Campaign is more ambitious. You’re actively selling via a sales page or VSL (video sales letter). What’s unique is that if prospects don’t buy after going through the “click sequence” Kartra’s Marketing A.I. automatically puts them into a “countdown sequence.”
That sequence features countdown timers in both the emails and the sales page. And both the sequences in the Quick Launch Campaign give you the ability to enroll leads into another sequence in the future.
The 4-Day Cash Machine or “Reason Why Sale” Campaign
When to use:
For those already on your mailing list. Deploy to generate revenue fast over a four-day campaign. (Note: this campaign system has been used by digital marketers across the world).
How to use:
Click to install, view the sidebar for instructions and tutorials and customize where needed.
This campaign is legendary in online marketing circles. And for good reason; it’s a proven winner. At its core is a special offer and a reason behind it. (And no, the reason is not you’re having a sale!) The reason could be as simple as a thank you for loyal subscribers and customers. Or, you could tie-in to a unique holiday or other noteworthy calendar event.
Here’s a great, free online resource that shows these official annual celebrations for the month, week and day. (Did you know that May is official National Blood Pressure Month AND National Chocolate Custard Month? Think there’s a connection between those two?)
The point is you don’t need to wrack your brain. Find something that works and go with that.
One valuable feature that this campaign includes (compared to the others) is a one-click upsell. With this enabled, the customer has already provided their contact and billing details, and with one click they can buy another product that complements their original purchase.
Another Separate Done-for-You Option: “The Simple List Builder” Campaign
When to use:
When you want to get something finished quickly to start acquiring leads via an opt-in form and page
How to use:
Click to install, view the sidebar for instructions and tutorials and customize where needed
Kartra users requested a simplified version of the List Builder Campaign so we created this one as an alternate to Frank Kern’s List Builder funnel.
The Simple List Builder Campaign builds your email list and also includes some follow-up email messages. This campaign is the quickest way to get a campaign LIVE and start collecting leads. Kartra provides your choice of opt-in page layouts/designs. Select the one that’s right for your freemium or content you deliver to people opting in. As with all the pre-built campaigns, everything is fully customizable.
Bottom line: everything is included, connected and ready to go with the exception of some tweaks and decisions by you. In fact, there are only five steps and you’re done!
Coming Attractions: Feature Updates in Future Blog Posts
Our goal is to make Kartra the online platform that is transformational for your business. We add new features and functions daily.
In the coming weeks, we’ll share more details on web page enhancements, a half-dozen new operational updates, Zapier integration and much more.
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