Like clockwork, the new year rolls around and people start talking about resolutions.
Some want to lose weight. Some want to travel more. And others want to make a boatload of money with a profitable business of their own.
This article is for the people that fall into the last category.
We’re kick-starting the year with TEN done-for-you automated campaigns that you can install, customize, and launch with the press of a few buttons. These campaigns will help you get more leads, more sales, and build a more profitable business, with less time invested from you.
Want to know what these campaigns are and how they can help you achieve more in the new decade? Keep reading.
1. TripWire Campaign
This is a Lead Magnet where you offer your product for Free or for $1.00, and charge a nominal amount for shipping. Those who opt-in will automatically be placed in a follow-up sequence and redirected to an upsell offer. Depending on whether they purchase your upsell or not, your lead will see either a downsell offer, or additional product offers. You then direct the Lead to a One-Time-Offer, a Downsell and then onto three additional product offers.
Who’s it for: Great for businesses who want to both generate leads and close quick sales.
2. Squeeze Page Campaign
The Squeeze Page Campaign uses a pop-up to a landing page, where you advertise a free product in exchange for the individual’s email address. The intent of the squeeze page is to bring something appealing to those that are on your page that may be annoyed and ready to leave.
Kartra sets up all the assets you need to deploy a Squeeze Page Campaign. You promote your FREE product, get them to sign up using this campaign and deliver the FREE product either in the welcome email or on the thank you page.
Who’s it for: Ideal for businesses who need to generate leads and grow their list.
3. VSL Campaign
If you’re not familiar with the term VSL, it means Video Sales Letter. Our VSL Campaign takes your traffic from a Video Sales Letter page, then directs them to your One Time Offer. If they purchase the One Time Offer, they are then sent to you Offer Wall, where you have several additional products.
Alternatively, if they choose to opt-out of the One Time Offer, you then have the chance to direct them to a Downsell, still giving them value, but perhaps something that entices them to give you a try. If they purchase the Downsell, they too are sent to your Offer Wall, giving them yet another chance to make a purchase.
If a purchase is made, the Lead is entered into a follow up thank you sequence that occurs over 3 days.
Who’s it for: The VSL Campaign is intended for businesses that already have a list and product and want to make sales.
4. 3-Step Application Campaign
The application sales funnel is a fantastic way to get well-qualified leads for high-ticket coaching, courses, and events. The funnel is focused on building a relationship and evaluating the prospect’s qualifications.
It begins with an introduction page that utilizes a video sales letter and then directs them to yet another video page that contains a form with questions you use to qualify the Lead for your services.
The form adds the prospect as a lead in your Kartra Account and then directs the lead to a homework page so that both you and the potential client are prepared for your consultation.
Who’s it for: This campaign is designed for businesses with high-ticket sales items (typically over $2,000 USD).
5. Sales Letter Campaign
The Sales Letter Campaign is designed to use a traditional long-form sales letter to sell your products or services.
In this campaign, your prospects visit your sales letter page and then are redirected to your one time offer. If they purchase, they go to your Profit Max page for the opportunity to purchase additional products. If they do not take advantage of your One Time Offer, they are then redirected to your Downsell. Whether they purchase the Downsell or not, they are still directed to your Profit Max page, giving them yet another opportunity to buy. All prospects who purchase will get entered into a follow-up sequence.
Who’s it for: This is aimed at businesses who are selling products priced at $50 or more.
6. Cohesion Campaign
The Cohesion Campaign is sales funnel with a focus on customer retention and continuity. This campaign uses a Membership System where your prospects land on a trial membership offer page. Once they opt-in, they are automatically emailed a welcome message with their login information.
The prospect is then redirected to an upsell page, where they have the opportunity to purchase a full membership. This campaign comes complete with a preconfigured Product which is used to sell the Membership Upgrades.
Who’s it for: This campaign is ideal for businesses that want to sell memberships as their main product.
7. Digital Daily Deal
The Digital Daily Deal Campaign is a sales funnel where you first capture your Prospects details, then redirect them to your Deals page, where you will have a new “deal” each day for three days.
Once a Lead purchases, Kartra automatically applies a Tag based on the Lead having purchased your Deal. Then, each subsequent day, they will have to re-sign up to obtain your special daily deal.
Who’s it for: This is a great campaign for businesses that have three or more products to sell.
8. Daily Deal
Similar to the Digital Daily Deal Campaign, this campaign is more robust with more products and more pages.
You start by driving your traffic to a Daily Deal Opt-in Page. Once the Prospect Opts-in, they are redirected to your first Daily Deal Day Page, where they have 24 hours to take advantage of your deal.
After a successful checkout, the Lead is then redirected to your Daily Deal Thank-You page where you can encourage them to share the deal on Social Media. There’s also a follow-up sequence that reminds your leads’ of the Daily Deals if they have not taken advantage of the offer. With a one-day delay, the Lead will receive an email each day informing them of your next daily deal for a total of 5 different deals.
If the timer runs out and the Lead misses the Deal of the Day, they are redirected to a Times Up Page, where they can sign up to be kept up-to-date with your Daily Deals, which occurs automatically in Kartra by subscribing them to a Waiting List.
Who’s it for: The Daily Deal Campaign is designed for businesses with multiple products that are looking to gain new clients.
9. One Page Sales
The One Page Sales Campaign is a fairly simple campaign that gives you the opportunity to sell three Products: a Main Product, a Bump Product, and an Upsell Product.
The campaign pushes your cold traffic directly to your sales page, with a built-in checkout. Once they purchase, the campaign contains a built-in bump offer that your customer can add during the checkout process.
Upon successful checkout, your customer is then provided with your Upsell offer.
Who’s it for: This campaign is ideal for businesses that want to make sales, but may not have a warm list.
10. Query Campaign
Last, but not least, the Query Campaign makes great use of Kartra’s Behavioral Adaptive Marketing (BAM) technology.
Your traffic first visits your optin, and once they’ve given you their details, they will be redirected to your Query Landing Page, where you show them a video and 4 different options for the topic they would like additional information on.
With the addition of tracking links that are contained within each topic, the lead is then directed to a page with the appropriate answer for the option they selected on the Landing page. Here’s the fun part: all answers are contained in one single page, but using BAM and the tracking links, they will only be shown the answers that pertain to what interests them.
While this campaign does not include products, you can combine this with another done-for-you campaign and use the product that is created.
Who’s it for: This campaign is for businesses who want to warm leads up and get more personalized with their information.
How Do I Access All These Campaigns?
This is the best part. Many consultants out there would sell similar campaigns to these for $1000-$3000 a PIECE (we’re talking tens of thousands of dollars for all ten).
But, with a Kartra account…you get all ten…plus another 12 other done-for-you campaigns completely free. It’s included in your membership.
Simply, log into Kartra and navigate to “My Campaigns” and click “Done For You.” Then, import the campaigns of your choice, tweak to fit your brand, and launch before the new year even gets underway.