65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google...
Diving into the world of online marketing can be confusing. Those who claim to be experts on the subject often throw around a laundry list of terms like “conversion,” “split testing,” or something about “bouncing.” (Bouncing is less fun than the term might imply.) These terms all have important meanings, but they’re useless to...
At some point in your life, you’ve probably seen a bad web page. Whether it was hard to navigate, plastered in poorly-placed colors, or drenched in walls of small-font body text, you likely never wanted to visit it again. If you’re like us, and want your potential customers to visit your site without retching,...
(Why all successful marketers think much bigger.) Whether you’re already working on growing your business or you’re brand new to online marketing, you’ve probably heard the massive buzz about funnels and how savvy marketers are using them to quickly grow their leads, revenue, and profit. And you’d be forgiven if you thought that once...
I was doing a little online shopping the other day for my dogs. Nothing expensive, just some toys and treats that each ran under $10. But instead of just hitting buy on such affordable items, I did something interesting instead. I looked at reviews and read what people had to say about each toy....
Did you know the average person is exposed to about 5,000 ads per day? That’s BONKERS! But most of the time, we only notice a very small fraction (or we’d go insane, and you’d find us singing jingle after jingle in our mom’s basement while rocking back and forth, sucking our thumbs). But if...
When it comes to creating a website for your ecommerce business, there’s no definitive answer for the exact number of pages you’ll need. And that’s because not all businesses are alike, and the information they need to present will differ. However, your customers do have a certain expectation of what they will see when...
BREAKING NEWS: A new Kartra update, scheduled for release next year, will streamline your business so powerfully that the software will be reduced to a single button. All you have to do is push it and money will begin spurting out of the disk drive (that you no longer have because it’s not 1998)....
I’ve never been wild about the way in which the “Make Money Online” industry, for the most part, presents affiliate marketing as the silver bullet to instant success. It’s not that having an army of affiliates promoting your product can’t be effective. It can. Wildly so. But the strategy is often presented in a...
The speed with which Kartra can add automation to your business and keep it running smoothly will free up a lot of time for copywriting. You’re going to split-test new headlines and copy for your sales pages. You’re going to whip up a great batch of FAQ articles to ease the load on your...
If there is one single truth in business, it’s this: your customers are everything. They are the reason you can afford your business, your home, that fancy dinner out, and even that flight to Fiji you’ve been salivating over (unless you’re a trust fund baby in which case your parents’ customers were everything). And...
Customer loyalty is a fickle thing. Make a mistake, own up to it, apologize, and make it right, and you’ll have a customer for life. But have a temporary outage on your site for no more than ten minutes, and you’ll have an angry mob with pitchforks outside your front door faster than you...