Diving into the world of online marketing can be confusing. Those who claim to be experts on the subject often throw around a laundry list of terms like “conversion,” “split testing,” or something about “bouncing.” (Bouncing is less fun than the term might imply.) These terms all have important meanings, but they’re useless to...
At some point in your life, you’ve probably seen a bad web page. Whether it was hard to navigate, plastered in poorly-placed colors, or drenched in walls of small-font body text, you likely never wanted to visit it again. If you’re like us, and want your potential customers to visit your site without retching,...
Building a website is a daunting process full of potential pitfalls. Discover the top six challenges and how you can overcome them. In the digital age, every business needs a website. That much is common knowledge, but actually building a website that customers like to visit is another story. Countless “do-it-yourself” website builders exist,...
Did you know that 55% of customers are willing to spend more money with a company that gives them a satisfying experience? Well, how do you ensure your customers are satisfied? With good customer service. And there’s no better way to let your customers know you support them right off the bat than with...
Sometimes we like to think of our Dev team as Santa’s Elves. No, they’re not tiny (and we don’t make them wear pointy shoes and hats), but they are working hard day and night to crank out new features. Features that upgrade the whole Kartra experience. And this week is no different; we have...
Houston, we have a problem. No, no, don’t jump to conclusions. This problem is a good problem to have. You see, we realize the Kartraverse is filled with TONS of powerful features (it’s why it’s such an awesome platform). But we also realize this huge variety of features can be overwhelming at first...
Have you ever started a self-guided course and dug into the expansive information only to feel overwhelmed? Am I going at the right pace? I’ve done SO much already, how much more content until I’ve completed this? Wait…what am I supposed to watch next? You’re not alone. Information overload is a very real issue...
Let’s imagine you’ve built up a thriving membership site with automatic payments every month. Pretty sweet, right? But…what happens when a user’s card expires. Are you forced to kick them out? Spend precious work hours trying to contact said customer to try to fix the situation? You’re now also faced with the very real...
Did you know about 75% of Americans say they use the mobile device most often to check email? And a study found that in over 70% of cases, if an email displays poorly on a mobile device, it will be deleted in under three seconds. Yikes. Now, more than ever before, it’s crucial to...
Remember in Harry Potter how all the pictures moved? Your eyes would instantly be drawn to the paintings on the wall just because a woman tipped her head as she laughed. And this happens because as humans, we’re wired to look at moving objects. Just like your dog is wired to chase a rabbit...
At Kartra, our goal is for you to stop wasting money and start earning it instead. And we’ve managed to help thousands of people do just that by cutting down the number of platforms needed. And today, we’ve added one more platform you can nix from your monthly bill: scheduling tools. Kartra has just...
What if your call-to-action button bounced on the page? Do you think more people would click on it? Or, if your BIG sale shimmered across the page, think more visitors would notice and be WOWed by its awesomeness? The answer is yes, and yes. And Kartra can now add these animations to your page...