Kartra Update: Zapier Joins the Party

In case you didn’t know, Kartra integrates with Zapier. Currently, this integration is still in beta as of this writing. So what happens next? Once ten people test all of Kartra API calls with Zapier then — bingo — Zapier’s internal approval process is complete and the integration gets released publicly. Want to become a beta tester and help Karta cross the finish line? Sign up here!

Zapier Integration: Here’s How It Works

With Kartra, you get all the core essentials to run your online business. And now with Zapier integration, you can hook up many other apps you currently enjoy and use.

Zapier is based on two-way communication that includes “Triggers” and “Actions.” Basically, something happens (the trigger) and that automates an action taking place as a result. So let’s take a deeper look at how this works …

Here’s a list of Triggers with Kartra

And here is a partial list of actions Zapier can automate behind the scenes:

Kartra Users who sign up for the Zapier beta have access to more triggers and actions; the list above shows you just a few examples.

In addition, you can connect external apps to Kartra via Zapier as well. Say you want Kartra to “talk” to Google docs because you prefer leads in a separate spreadsheet. Zapier makes that happen seamlessly.

If you’re selling services, you likely have some form of business development app or CRM. There’s great value in connecting your leads to a business development app like Pipedrive or Salesforce. Zapier can make that happen too.

Here’s just a small sample of all the apps that you can connect Kartra with via Zapier.

New Update: Score Extra Revenue With Offer Bumps

Sometimes, getting bumped is a good thing. Especially for online businesses when you can bump up the value of a transaction in Kartra. Good news! Extracting more money from each transaction is no longer a chore. Because Kartra offers one-click convenience to your customers once they’ve already selected a previous item for purchase and it’s in their cart.

The psychology behind this is both powerful and effective. First, you’ve cleared the major hurdle of earning their trust. Prospects have decided to purchase. The hard lifting has been done. Now, they barely have to lift a finger to get an add-on to their initial purchase.

Now, we’ve seen some questions in the Kartra Official Facebook Group  about the difference between an offer bump (a.k.a. “order bump”) and an upsell in Kartra.  An offer bump is an add-on to another purchase. So it’s increasing the amount of the original purchase, not executing a separate transaction.

With upsells and downsells, the buyer doesn’t have to do a whole new checkout to buy. But those are executed as separate transactions through your merchant provider (for example, Stripe or Braintree).

The image below shows you what this looks like inside Kartra …

Here are some other helpful tips to deploy Offer Bumps now or in the future. First, Kartra treats every product as a “funnel.” So, remember to create the bump offer as a separate product first. Next, select that product where it asks you for the funnel product in the bump step.

Also, here’s a key point: Offer Bumps have limited space to do their selling from within the actual order form. So keep your copy short and to the point.

Offer Bumps provide ease to the customer and extra revenue to you. That’s an unbeatable combination you can profit from on every transaction with Kartra.