Like clockwork, the new year rolls around and people start talking about resolutions. Some want to lose weight. Some want to travel more. And others want to make a boatload of money with a profitable business of their own. This article is for the people that fall into the last category. We’re kick-starting the...
Back in the day when you wanted to land a job, you just needed a resume, and maybe a headshot if you were in “the biz.” And that may still be true for a few small select industries. But, for most jobs these days, employers and prospective clients are looking at you online. They’re...
Email marketing is a powerful way to connect with customers and get sales. But, no matter how well your email is written, it won’t matter if people aren’t opening your emails to start with. That all comes down to your subject line. We’re going to share with you our top six formulas for email...
In 1995, Lynda Weinman launched a website. Nothing big. It cost her $35 for a domain name. She just wanted to help people learn web design, and at the time, she did it free of cost. Fast forward a few years and Lynda put up a paywall on her website, charging $25 a month...
65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google...
You’ve finally done it. You have countless pages, beautiful graphics, site copy to rival Emerson, and all you have to do now is click “Publish” and watch your leads, conversions, and sales come pouring in like a beautiful monsoon. But it doesn’t happen. Instead, you get a whole bunch of clicks; aimless clicks to...
Diving into the world of online marketing can be confusing. Those who claim to be experts on the subject often throw around a laundry list of terms like “conversion,” “split testing,” or something about “bouncing.” (Bouncing is less fun than the term might imply.) These terms all have important meanings, but they’re useless to...
At some point in your life, you’ve probably seen a bad web page. Whether it was hard to navigate, plastered in poorly-placed colors, or drenched in walls of small-font body text, you likely never wanted to visit it again. If you’re like us, and want your potential customers to visit your site without retching,...
Building a website is a daunting process full of potential pitfalls. Discover the top six challenges and how you can overcome them. In the digital age, every business needs a website. That much is common knowledge, but actually building a website that customers like to visit is another story. Countless “do-it-yourself” website builders exist,...
When it comes to creating a website for your ecommerce business, there’s no definitive answer for the exact number of pages you’ll need. And that’s because not all businesses are alike, and the information they need to present will differ. However, your customers do have a certain expectation of what they will see when...
Kartra’s Affiliate Program allows you to incentivize other marketing professionals to help you build your business in deep and sophisticated ways where other platforms simply can’t measure up. In this training, we will cover: A quick overview of the Affiliate Program capabilities. Configuring an Affiliate Program in Kartra. Creating an Affiliate Sign-Up page. Approving...
No marketing, sales, membership, or autoresponder platform is complete without good analytics. Kartra has the best embedded in every single feature, including Analytics. In this training, we will cover: Using Kartra’s Analytics to quickly view your results. The last email sent Yesterday’s sales conversions When selling products through Kartra, not only can you look...