We’ve all heard of recent innovations in business software. There are now platforms that take muddled sentences and magically turn them into proper communications, complete with punctuation and grammar checks.
But how does technology provide better results in today’s real estate industry?
There are several major technology solutions available to those in the real estate industry that should be utilized when creating an online presence or making a digital impact to grow your realty business.
- Email that automatically sends depending on reader actions:
Email automation is valuable to realtors and real estate service providers because it allows your marketing engine to run unaided and create relationships while you build client relationships in person.
Automation based on your recipients’ responses keeps your real estate clients engaged. Auto-responder email systems assign a new tracking tag to each recipient. From that point, their actions are logged. If they click on a link included in your email, the system tracks it. If they haven’t opened your emails in the past 30 days, the system unsubscribes them. Response-generated automation saves realtors time. While you are out showing homes your marketing machine is still interacting with clients and prospects.
Take it a step further by creating a preset tag that prompts an automation trigger when someone views your property listings or attends one of your informative webinars (we’ll get to these in a minute). An email should then be automatically sent out featuring your home-buying guide or home checklist that helps your prospects make wise home-buying/selling decisions.
- Broadcast live webinars that track viewer response:
Reach more real estate prospects using cloud-based webinar broadcast technology. Webinars allow real estate agents to reach hundreds of people in one presentation and are an impactful way to stay connected with prospects and clients. Send out a replay link to anyone on your email list that didn’t attend the live event. Make sure that the technology you use allows for tracking who watched the replay and for how long. You can set automated follow-up messages tailored to each person’s length of viewing.
- Pre-built templates:
A good marketing platform will have templates designed for your specific industry that give you a head start so you don’t have to create campaigns from scratch. You’re in real estate, you’re not a marketing professional. You need a marketing platform that gives you a helping hand and makes your email campaigns look like you spent money on a marketing agency. By using different types of email template sequences, real estate professionals can focus more on closing business than finding new clients.
But that’s not all…
It’s important to ensure the marketing platform you select provides tools and features so that you can build and host your entire real estate website in one place. You’ll want a platform that offers dynamic, proven-to-perform page templates with customizable options that help you stand out from your competition. Your marketing and sales platform should also track prospects, sales, opt-ins, and marketing campaign results.
For professionals in real estate services, home buying, selling, foreclosures, short sales, MLS services, real estate brokerage firms, or anyone involved within the real estate industry, your marketing and sales platform should be like having your own media network, webinar studio, website-hosting, and business email provider all wrapped into one.
With the correct marketing tool, you can implement various multi-channel marketing strategies that take your real estate business from standard to substantial.